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Why Advertise in TSL?

The Secured Lender is the premier magazine for the asset-based financial services industry. It is the only magazine published by the Commercial Finance Association, the international trade association dedicated to the asset-based lending and factoring industries.

The Secured Lender exists to represent CFA members' needs as well as those of our valued partners, the service providers to our industry.
The Secured Lender (TSL) has been published for nearly 30 years and has increased in frequency over the last few years, despite the recession. TSL publishes 8 print issues annually, plus three digital-only issues.


2014 Editorial Calendar
  • 54% of our readers find The Secured Lender the most helpful in keeping them up to date about trends in the industry. 

  • 52% prefer to use the sources from The Secured Lender  when selecting a vendor. 

  • 61% find The Secured Lender to be the most credible source for information about their profession. 

  • 59% turn to our sources for interviews with key players in the industry. 

  • 71% hold the position of vice president or higher.

  • Two-thirds of readers are involved in their organization's purchasing decisions with 31% at the highest level of decision making. 


The Secured Lender offers special advertising opportunities and impact units that can help enhance your marketing plan, among them:

Advertorials: This is your chance to pull in your target audience with sponsored content. For the same price as one full-page ad, you get both a page of content and an ad. Several issues throughout the year feature advertorial sections highlighting a specific industry service. Ask your advertising representative for details.
Digital Edition of The Secured Lender: Every issue of TSL is also available in a digital edition, plus there are 3 issues per year that are digital only (February, June, December). This is a great opportunity for additional exposure. Not only is every digital edition sent to TSL subscribers, it is also used as a marketing tool and sent to a larger audience as well.
The Opening TOC Ad: Check out this premium placement ad on the opening page of the Table of Contents. It will be seen by everyone who opens the magazine.
The CFA Brief Ads: For those who know the value of getting your ad noticed: fractional ads are available in The CFA Brief, our highly read department on all things CFA.
Premium Placement: Our back cover and inside covers are a sure way to become a not-to-be missed advertiser with a consistent ad in a high-profile place.  


Advertising Representative

Fox Associates

(800) 440-0231

Commercial Finance Association
370 7th Ave. Ste. 1801
New York, NY, 10001
Phone (212) 792-9390
Fax (212) 564-6053
Want to advertise with the CFA?
Fox Associates
(800) 440-0231