*The
3-time and 6-time rates apply only to advertisements
that appear within a 12-month period. **Requires duplicate set of film.
Color
Rates
Matched 2nd color:
extra $600 per page
4-color process:
extra $1250 per page
Bleed
Inside page: 10% extra. Cover:
no extra charge.
Special
Position
Orders requesting specific positions
at the standard rate will be accepted, but not guaranteed.
Guaranteed positions are offered at an additional 10%
charge.
Commission
15% to agencies: no cash discount.
Production
Specifications
Publication trim size
8 1/2 x 10 7/8
Bleed size 8 5/8 x 11 1/4
1/8" bleed required for bleed ads
Bleed size, 2 pg spread: 17 1/4 x 11 1/8
Total page without bleed 8 x 10
Printed offset. 133 line
screens preferred for halftones, 150 maximum.
CAMERA READY COPY: Supply
black & white veloxes or negatives, right reading, emulsion
side down. Color-separated negatives preferred for line art
colors.
Color-separated negatives required for 4-color process (composed
film) or see
SRDS Print Media Production Data. All reproduction materials
must have register marks, center marks, and trim marks clearly
indicated. Each negative must be marked for color. Marks should
be outside trim area.
ACCEPTABLE ELECTRONIC
FILES: Native format files in Pagemaker, Illustrator 8
or earlier, Quark Xpress, Freehand, or Photoshop tif or eps
formats. All other application files must be converted to
EPS files. No PDF files. All fonts, scans and imported materials
must accompany the file. All color scans must be in CMYK format.
Halftone scans should be at 300 DPI. Line art scans should
be at 600-1200 dpi. All digital files require laser proof
printout of final image along with supplied disk.
UNACCEPTABLE ELECTRONIC FILES: Power Point, Microsoft Office
or Microsoft Publisher.
PC or MAC format acceptable
-- floppy disk, zip disk or CD, not via e-mail.
COLOR PROOFS: Matchprints
or Cromalins are required for all 4-color process ads. If
you do not provide a Matchprint/Cromalin, a Matchprint can
be made for you and you will be charged.
Laser or deskjet color
proofs are not considered matchprints for purposes of
offset printing. Without a matchprint/cromalin proof, neither
press nor Publisher can be held responsible for correct color,
image shift and image dropout. A Matchprint of advertisements
can be supplied upon request for an additional cost of $125.
Please notify us in advance if you will need a matchprint
made for your ad – you will also need to get copy to
us at least one week earlier than normal Material Deadline.
The Publisher is not responsible for checking proofs or making
corrections when copy is received after the deadline.
Issue
and Closing Dates
Published bimonthly:
1st of January, March, May, July, September and November.
Space reservations are
required 6 weeks prior to publication date. Camera-ready artwork
is due 1st day of month prior to publication date.
Issue
Space Reservation
Close
Material Deadline
Jan/Feb
Nov 13
Dec 1
Mar/Apr
Jan 15
Feb 2
May/Jun
Mar 15
Apr 1
Jul/Aug
May 17
Jun 1
Sep/Oct
Jul 15
Aug 1
Nov/Dec
Sep 10
Sep 24
Cancellations
will not be accepted after space reservation closing
date.
Circulation
Guaranteed paid and non-paid
circulation average is 7,100.
The Secured Lender reaches over 29,000 readers.
General Policies
All rates and discounts
are subject to change with 30-day notice to current advertisers.
Advertising Rates
Any alterations to camera-ready
copy submitted by an agency and made by the publisher will
result in production charges.
Advertising Policies
Materials will be returned
only upon request and will be destroyed one year from the
date of last printing unless otherwise specified.
The Secured Lender
does not accept employment opportunity advertisements.
Cancellations
Cancellations must by
submitted in writing and will not be accepted after space
reservation closing date.
Inserts
Advertiser-supplied inserts
will be accepted on a space availability basis. Rates are
available upon request.
Published by
Commercial Finance Association
Inquiries
Send insertion order and
materials to:
The Secured Lender
225 West 34th Street, Suite 1815
New York, NY 10122
(212) 594-3490 fax (212) 564-6053
internet: http://www.cfa.com
